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#17 The Power of Bridge Page Sales Funnels for Affiliate Marketers
As the affiliate marketing landscape continues to evolve, one concept that’s been gaining traction is the use of a bridge page sales funnel.
Whether you’re an affiliate marketer trying to improve conversions or a brand looking to optimize your affiliate partnerships, understanding the bridge page sales funnel is essential.
Let’s delve deeper.
What is a Bridge Page Sales Funnel?
A bridge page, sometimes referred to as a "squeeze page" or "landing page," serves as a transitional page that a potential customer encounters before they're directed to the actual product or offer.
Instead of sending traffic directly to a sales page or an affiliate product, the marketer directs them to a bridge page first.
This page serves several critical functions:
Pre-sell the Product: Here, you can introduce the product or service, explaining its benefits and why you recommend it.
Capture Emails: By offering something valuable for free, like an eBook or a discount, you can collect emails for future marketing campaigns.
Bridge the Gap: If you're promoting a product that's not your own, the bridge page can help to establish a connection between you (the affiliate) and the product creator.
Why Should Affiliates Use a Bridge Page Sales Funnel?
1. Builds Trust with the Audience:
By introducing yourself and explaining why you're recommending a product, you're creating a layer of trust.
People are more likely to purchase a product recommended by someone they trust.
2. Increases Conversions:
A well-constructed bridge page can filter out uninterested visitors and warm up potential customers, leading to a higher chance of conversions.
3. Avoids Direct Selling:
Directly sending traffic to a product can feel pushy.
With a bridge page, you're providing value and context first.
4. Bypasses Affiliate Link Restrictions:
Some advertising platforms restrict the use of direct affiliate links.
By directing traffic to a bridge page first, you can bypass these restrictions.
5. Data Collection:
Capture valuable data, like email addresses, to re-target potential customers or introduce them to other relevant offers in the future.
Who Recommends Using Bridge Pages?
Several influential figures in the affiliate marketing industry swear by the power of bridge pages.
Russell Brunson, the co-founder of ClickFunnels, emphasizes the importance of bridge pages in many of his teachings. He believes that bridging the gap between the customer and the product creator can dramatically increase trust and conversions.
Pat Flynn of Smart Passive Income also speaks about the effectiveness of bridge pages, especially when used in tandem with high-quality content and value propositions.
Neil Patel, an influential figure in the digital marketing arena, recommends using landing pages (a form of bridge page) to enhance user experience and improve the chances of conversion.
A bridge page sales funnel isn't just another fad in the world of affiliate marketing; it's a strategic tool to elevate the customer journey.
By providing value, establishing trust, and offering a seamless transition to the affiliate product, marketers can boost conversions and create lasting relationships with their audience.
If you haven't already, it's time to bridge the gap and incorporate bridge pages into your affiliate marketing strategy.
Apps for building Bridge pages
ClickFunnels - An all-in-one tool that allows users to create sales funnels, landing pages, and manage their entire sales process.
SamCart - Focuses more on the checkout process, making sure that customers complete their purchases.
GrooveFunnels - A newer funnel builder in the market offering a suite of tools for online business.
DropFunnels - A funnel builder built on the Wordpress code base offering a suite of tools for online business.
Kartra - Known as an all-in-one platform, it provides functionalities for building landing pages, sending emails, and more.
Leadpages - A drag-and-drop software that allows users to create landing pages and integrate them with email service providers.
Kajabi - While it's more geared towards online courses and membership sites, it also offers strong sales funnel features.
Unbounce - A landing page builder that offers A/B testing, customizations, and integrations.
Instapage - A tool for building highly converting landing pages.
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