The $100K Shortcut Hidden Inside a $100 Challenge
Let me tell you a quick story.
In 2018, a struggling wedding photographer named Julie Stoian was barely scraping by.
Her business wasn’t failing exactly... but it wasn’t going anywhere either.
She signed up for a weird little 30-day challenge called One Funnel Away.
A month later, she launched a digital product. One funnel. One idea. It took off.
Within the next year, she crossed $100,000 in sales.
She eventually became one of the instructors in the very same challenge that helped her break through. Kind of full circle.
But not surprising, when you understand what the One Funnel Away Challenge actually is.
So What Is the One Funnel Away Challenge?
It’s not just another course.
It’s a sprint.
30 days. Daily video lessons. Assignments. Live coaching. A clear mission: build and launch a sales funnel from scratch.
Russell Brunson (the founder of ClickFunnels), Julie Stoian, and Stephen Larsen walk you through every step; idea, offer, copy, page building, email sequence; even if you’ve never built a funnel in your life.
It’s intense. It’s practical. And it's kind of addictive, in the way that seeing results faster than expected tends to be.
Real People, Real Funnels, Real Results
Let’s talk about some underdog stories — because I think that’s where the magic really lives.
There’s the guy who sold physical beard care products. Total beginner. No audience. He built his funnel during the challenge, ran $50 in ads, and made $240 back in two days.
Not a millionaire yet... but the lightbulb went on. That first funnel taught him more about digital marketing than two years of dabbling on YouTube.
Then there’s the stay-at-home mom who created a printable homeschool planner. She thought nobody would care.
But she followed the challenge, published her funnel, and started making $200/day in passive sales.
She wasn’t a “marketer.” Just someone with a niche idea and a bit of follow-through.
That’s kind of the pattern:
People show up unsure.
They follow the steps.
They publish something real.
And momentum starts to build.
Why I Think This Challenge Still Matters in 2025
The internet is overflowing with "make money online" advice. Most of it is fluff.
The One Funnel Away Challenge is not that. It’s structured execution. With pressure. And feedback.
It forces you to get out of research mode and into build mode.
And if you’ve ever said “I just need someone to show me what to do, step-by-step” — this is probably what you were looking for.
To be honest, the reason I’m writing about it here on Marketing Stream is because I’ve seen too many people overthink their way into obscurity.
The funnel you build during this challenge might not be perfect. But it’ll be real. And that’s better than 95% of the internet.
My Invitation
If something in this stirred a little curiosity — maybe a what-if — go check it out.
It costs $100 to join.
No upsells. No bait and switch.
Just 30 days of focused, accelerated funnel-building with people who’ve done it hundreds of times before.
👉 Register for the One Funnel Away Challenge here
(Affiliate link — if you join through this link, I may earn a small commission at no extra cost to you. That said, I only recommend it because I think it’s genuinely valuable. I’ve done this challenge and continue to use the training all the time.)
You could ignore this and keep watching videos.
Or you could spend the next 30 days building something that might actually work.
Up to you.
Let me know if you do join. I’ll be right here in your inbox, cheering you on.
Until next time,
Craig