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Finding the right niche

It’s important to like the niche you are in but it’s not essential.

Here is a framework you can follow to help you find a niche area for you to focus on.

1) Identify your interests and passions

Make a list of 10 topical interests and passion areas.

  • What do you like to do?
  • What are you good at?
  • What can you talk about?
  • What are you an expert in?

These questions can help you find a niche where you are interested in the subject so that you can spend a lot of time without getting bored or disinterested.

2) Identify problems you can solve

Every product out there solves a problem for your target consumer.

Use your list of interests and passions to brainstorm problems in these areas, then determine whether you can actually solve them.

3) Research your competition

Competition isn’t a bad thing, you just need to make sure your niche isn’t saturated where you will spend too much time and money competing for the same audience.

It can, however, show you that you’ve found a profitable niche. Figure out if there’s still an opportunity to stand out in the crowd.

  • Can you still rank for your keywords?
  • Is there a way to differentiate yourself and create a unique offer?

Research your competition so you know what you are getting into.

4) Determine the profitability of your niche

This is where your affiliate networks come in.

With a niche chosen, you now should look for products that you can promote in the niche you have chosen.

You can find products for this on JV Zoo,, Clickbank and Amazon to name a few.

5) Test your niche ideas

Armed with all of the information you need to choose a niche, the only thing left to do is test your idea.

One simple way to do this is to set up a landing page(Use ClickFunnels or Instapages for this) for pre-sales of a product you’re developing.

You can then drive traffic to this page with paid advertising like Facebook Ads or Adwords.