Copywriting is the most important elements to succeeding with affiliate marketing.
Copywriting is the art and science of strategically delivering words in written form or spoken in video or live that get people to take some form of action.
Copywriting is needed for your messages, landing pages, ads, email autoresponders, podcasts and video scripts.
The primary goal of copywriting when it comes to affiliate marketing is to get the audience/reader/viewer to take a specific action.
This is usually to clicking on an affiliate link to make a purchase, but it can also be subscribing to your email list, signing up for your content library, or calling you for more information.