Definition of Content Marketing
Content marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. Src: CopyBlogger
The principles of great content marketing
- Be generous. Generosity is not only welcomed, it’s rewarded.
- Produce enjoyable content. Only ad men like advertising. If your content looks like an ad, it will be overlooked or thrown away. Make your “advertising” too valuable to throw away by wrapping it in wonderfully beneficial, readable content.
- Attract the right audience. Write for people first, and for the search-engines second.
Types of blog posts
How to posts