What are backlinks?
A backlink or inbound link is a link from another website to yours.
The link between the two websites is called a backlink.
Why are backlinks important?
Backlinks are important, especially because they represent a “vote of confidence” from one site to yours.
From the search engines perspective, backlinks tell the search engines that other websites are vouching for your content. If someone is going to link to your website, they must think it’s good.
If a lot of websites link back to your page or website, the search engines interpret that content as good and worth linking to, so therefore they think it’s worth surfacing on the search engine results page. The more websites that link back to you web page or website, the higher the search engines put you in the results.
So as you can see, earning backlinks from other high authority websites can have a very positive effect on your websites organic ranking position on the SERPs.
Getting and giving backlinks
Earning backlinks is a very important part of your search engine optimization strategy. How you get these links is known as link earning or link building.
The best backlinks are from trustworthy, popular, high-authority websites. They can also be the hardest to earn.
Link building campaign
A link building campaign is the process of actively trying to increase links back to your website.